In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Despite all our technological advancements, data quality remains the grit in the gears of the modern marketing engine. It’s the silent killer of campaigns, the drain on ROI, and the reason your ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

In June 2010, the direct marketing division of Equifax was acquired by Alliance Data Systems for $117 million. The deal ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

The MarketWatch News Department was not involved in the creation of this content. PALO ALTO, Calif., Nov. 18, 2025 (GLOBE NEWSWIRE) -- Denodo, a leader in data management, announced it has been ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

Treasure Data has launched Marketing Super Agent, an artificial intelligence marketer built directly into Treasure Data's AI Marketing Cloud. It delivers a fully orchestrated, multi-agent marketing ...