Game Rant

LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to Stay, but I’m Not Convinced

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.
Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
Gizmodo

Lego Smart Brick Hands-On: The Unknown Play Experience Is a Feature, Not a Flaw

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...
The New York Times

Legos and Tigers and Brands, Oh My!

Everyone’s searching for something in Lego Horizon Adventures, where a science fiction franchise gets an entertaining brick makeover. By Harold Goldberg More often than not, the long-running ...