The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Exploring the dynamic intersection of technology and marketing, Adrianna Nowell is always thinking about the essential strategies and insights that define success in today's digital marketplace. This ...

CHICAGO--(BUSINESS WIRE)--F2 Strategy (“F2”), a leading wealth management technology services company, today announced the acquisition of a full-service, boutique marketing consultancy, SKY Marketing ...

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, ...

At last year’s conference, the organization had announced plans for a new group application. That "reveal" was cheered vigorously by travel advisors in the audience. Bottom line? So far, that group ...

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not ...

Martechvibe, the force behind Vibe Marketing Tech Fest, announced an awards ceremony celebrating brands that showcase excellence in strategy and technology implementation to deliver marketing impact.

CINCINNATI, OHIO - JULY 05: A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 in ...

Entering 2026, accounting and advisory firms are not lacking marketing activity; they're grappling with how to design a marketing organization and programs that support sustained, intentional growth ...