A look at how OTTplay used real-time print storytelling with Hindustan Times to join fans in cheering for India during the high-stakes India vs Pakistan clash ...

Ad space per publication rose 19% in 2024 and 21% in 2025 over 2021, with 72K+ advertisers and 95K+ brands exclusively ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand ...

WPP Media's Advertising Intelligence Framework outlines how intelligence providers can be evaluated as advertising partners ...

The partnership aligns with the barnd's focus on training and high-performance spor to expand its presence in performance ...

The partnership is supported by a campaign which will be promoted across digital and social media platforms and aims to link ...

Adobe will provide Firefly, Photoshop and Acrobat free to students via accredited colleges, including software access, ...

Vinit Karnik explains how India’s women’s sports are moving from niche initiatives to mainstream marketing, with cricket ...

The campaign is linked to the brand's tagline stressing a home’s strength lies in its people, as a father defies social pressure to bring his abused daughter home.

Bhatia will oversee global sales and partnerships across the agency's portfolio, including Realize, its publisher network, CTV offerings and generative AI products.

Altman highlighted much intellectual capacity now sits in AI data centres, widening the gap with human-only effort, but he sees this shift as an opportunity.

Partho Ghose outlines how India’s OOH is evolving into a regulated, tech-enabled and culturally driven medium. He adds that ...