International tourism reached 1.52 billion arrivals in 2025, a 4 per cent rise on the previous year, with Europe remaining ...

Shovelling snow to save endangered seal pups might not be everyone’s idea of a holiday. But for some travellers in Finland, it’s exactly the kind of meaningful experience they’re looking for.

Foreign tourists spent an estimated 3.7 billion euros (US$4.4 billion) in Finland last year, the organisation said. Business ...

Forbes contributors publish independent expert analyses and insights. David Nikel is a travel writer covering cruising and Scandinavia. Why is Finland consistently ranked as the world's happiest ...

Five-star hotels in Helsinki and Champagne excursions in Lapland are just some of the indications that the country’s approach to tourism is changing. By Penelope Colston Reporting from Helsinki, ...

Recent trends suggest that visitors are increasingly heading towards northern destinations, seeking out so-called ...

Photo Credit: Kristiina Hietasaari (Senior Director, Visit Finland) and Alessandra Priante (President, ENIT – The Italian National Tourist Board) and join Skift's Sarah Kopit at Skift Transatlantic ...

Forbes contributors publish independent expert analyses and insights. Emese Maczko is a travel writer covering sustainable travel. Globetrotters are increasingly aware of the need for responsible ...

A six-day journey through Kuhmo, Kostamustie and Tulijärvi that invites travellers to slow down, embrace the rhythm of the wilderness and experience the profound magic of the Arctic. Experience the ...