Imagine soaring more than 400 feet in the air before landing on skis, launching off a nearly 50-foot platform strapped to a snowboard, or sledding face first over 80 miles an hour down a sheet of ...

A new study published in Evolution & Human Behavior finds that men tend to underestimate how upset women would feel after ...

A new study published in Evolution and Human Behavior provides evidence that the tendency for young men to mistake ...

Magazine cover feature highlights Farhad Moradi’s leadership in subconscious marketing and psychology-based business ...

Mentalizing is the ability to see others from the inside and see ourselves from the outside. Learning to mentalize well can ...

Discover how game theory strategies improve decision-making in business, finance, and economics. Enhance your analytical skills with real-world applications.

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

ABSTRACT: This article develops a neurosociological decision-making model integrating economic sociology, social neuroscience, and Dual-Process cognitive theories. It challenges Rational Choice Theory ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the ongoing pursuit by psychology ...

Generative A.I. chatbots are going down conspiratorial rabbit holes and endorsing wild, mystical belief systems. For some people, conversations with the technology can deeply distort reality. By ...